There is an excessive amount of traffic coming from your Region.


Tunnel Vision Marketing: What You Don’t Know About Your Prospects Could Cost You Your Business

Tired of investing time or money marketing your business and going nowhere fast?
Frustrated by how “hit or miss” your marketing efforts turn out? Want to know the
secret to multiplying your marketing results with greater precision and velocity?

The solution is simpler than you think.

More than 85% of all businesses suffer from a profit-threatening disease called
Tunnel Vision Marketing. What are the symptoms? How can you diagnose if your business
is suffering from this disease?

Well, when you think of the word “tunnel vision,” what words come to mind?
“Narrow focus?” “Losing sight of …?” “Blinders?” “Missing the big picture?”

Tunnel Vision Marketing is all these symptoms and more. It ‘s a blindness about who your
client is … what makes them tick … what they are deeply feeling, etc. If your business
is in survival mode, plateaued or tolerating marginal performance, it is probably suffering
from Tunnel Vision Marketing.

The good news is: there is a cure. What I am about to share with you is the
** #1 SECRET OF TOP MARKETEERS **. A secret that will escalate your revenues …
cut your marketing time by 50+% … and differentiate you and your business, even in the most crowded competitive times.

You want to know that secret, right? Then read on.



“Thou shalt know thy clients and prospects … inside and out.”


Imagine in your mind’s eyes a recent prospect. What do you know about that person?
Anything, other than their name, phone #, etc.? Do you know what makes this
person tick? Do you know their *real* needs and wants?

If you want to dramatically shift your marketing results, you MUST put yourself in your
client’s or prospect’s shoes. You MUST know the nuances of their thinking … their feelings

… their lifestyle … their deepest desires … their most anguishing challenges. You MUST
get into their head. You MUST connect with their heart. Below are the top 7 questions
to which you need to know the answers if you want to multiply your marketing results.

1. What worries keep your clients awake at night, losing hours upon hours of sleep?

2. What are their deepest fears that stop them dead in their tracks, haunting their every
thought and tying knots in their stomach?

3. What angers them most, gets their adrenaline going?

4. What do they most secretly, deeply desire?

5. What values are important to them in their business/life?

6. What criteria do they use in making decisions?

7. What kind of books do they read? What kind of TV shows do they watch? What is their
home like? How do they spend their leisure time? What is their lifestyle like?

If you take the time to know the heart, head and soul of your potential clients, the payoff
in your marketing results will be HUGE. REMEMBER: Tunnel Vision Marketing, if not corrected
in time, can be fatal to your business.

**************************** COACH’S ACTION STEP *****************************

First, answer the above questions yourself to test your knowledge of your targeted markets.
Then ask these same questions of 5+ prospects/clients in each market. Other sources for this
info: check out the “hot topics” and ads in publications targeted to your markets. Use this
information in your marketing communications and strategies for reaching your market.
Guaranteed to cure any of your marketing woes!


7 Powerful Ways to Market Your Home Based Business At Little Or No Cost

When you’re starting up your home-based business, you’ll want to attract clients whilst minimizing the impact on your purse strings.

Here are 7 very powerful marketing tips that you can start using immediately to get your business off the ground. They cost either nothing or very little in terms of cash outlay, but do require an investment of your time.

Let me go into these in a little more detail:

1. Tell everyone what you are doing

Get the word out there quickly. If you’re chatting to friends, relatives, even to the hairdresser, take the opportunity to tell people that you’re going into business for yourself. Who knows – they might know of someone who needs your services! I have been recommended to two lucrative ongoing clients through friends of mine.

2. Writing and submitting articles

Writing and submitting articles to websites and ezines is a powerful way to gain exposure and build credibility on the internet. Write an article about the benefits of working with your type of business and look for ezine directories that would be interested in posting it. You will be surprised at the results this method brings you.

3. Giving out and distributing business cards

Get professional-looking business cards designed as a priority. Think of them as your calling card. Carry your business cards EVERYWHERE with you, even to personal functions and events. You never know where or when you will meet people who are interested in your services. Your business cards will also get passed on to other people who, sooner or later, will call you out of the blue.

4. Registering with business directories and networks

Run a search on the internet for suitable business directories and networks – many of these offer free listings, which will give you valuable exposure for your business.

5. Participating in online discussion forums

There is a wealth of forums and message boards where small business owners ‘meet’ online to help each other out and toss ideas around. Which forums and boards would your target market visit?

6. Volunteering in your local community

This is a great way to get exposure in your local community and showcase your skills. Does your local council or not-for-profit organization need any help that you can provide? I got great results with this strategy – one of my best clients came to me through my volunteer efforts. I designed a website for a local not-for-profit organization in my free time. They then referred me to an ongoing client who is still with me today.

7. Using an email signature

Each email that leaves your computer should have an email signature attached. This means that you’re advertising your business every time you send, reply, or forward an email. This may sound obvious but it continues to amaze me how many people pass up this valuable advertising opportunity.

So there you have it, seven powerful ways to get clients at little or no cost. These are tips you can start using immediately. Before you know it, you’ll be working from home in your own business.

(c) Copyright by Lisa Taliga. You may print this article for personal use or republish it only if it is left unaltered and in its entirety, including by-lines, links and author information. Contact the author for any other permissions.