Affordable Home Insurance – Protect Your Investment

When we buy our homes, it is with a great sense of fulfillment that we view this great investment. Why then do we wonder if it is really necessary to insure it? Haven’t asked yourself why If there is mortgage involved the mortgage company insists on insurance at least until all the money has been repaid. This are business people who do not want to lose their investment. This should give you some thought if you have ever thought that your home doesn’t need insuring.

Have you ever thought of waking up one day to say “I used to own a home.” Your home insurance coverage ensures that when you make such statements, it would be that you sold your home as a business decision and not that “fate” ripped it from you.

If you on top of owning a home also have valuables in your home, then your reason for needing home insurance coverage has just increased because you should secure these valuables you acquired with your hard earned money.

Your concern in this matter rather than being if you should have home insurance coverage should be how to get affordable home insurance rates.

To ensure you get the best rate, take time to find out all the discount available even if you do not qualify for them the idea being that even if you do not qualify for them, you become aware of them and can work towards qualifying for them.

Also ensure that yo have taken adequate care to secure your home by adding more security features. These would help further reduce your rates.

Note this important rule, every and anything you do to further secure your home and make it less likely to burn down, get robbed etc increases your scores towards a more reduced rate.

Finally, you need to compare quotes from quotes comparison sites. The more sites you compare quotes on, the more likely for you to get the best of rates.

Hire a Copywriter to Give Business a Boost

As a business owner, you want to do as much as possible to secure business and improve your profit margin. You probably already know that advertising and marketing are two routes to take to get the word out about what you have to offer. Marketing and advertising can be expensive investments. Too often business owners throw away money by creating ad and marketing campaigns without the guidance of a professional. In turn, they don’t see the results they should.

Writing promotional copy that will get noticed and garner you business is not an undertaking to be left to an amateur. Professional writers will have an intimate knowledge of the target audience and will possess a flair for language. They also know how marketing works and what key words or phrases are certain to gain a response — and a sale — from the public.

A copywriter is typically an individual whose experience lies in writing advertising copy and generating creative concepts. He or she may also have niche experience, meaning the bulk of the copywriter’s skills lie in a particular area of concentration: technology, finance, entertainment, etc. In addition to exemplary writing skills, a copywriter will also have a knack for manipulating language to best highlight a business.

For larger companies, copywriters may be on staff in marketing departments or as advertising executives. However, smaller companies do not always have the resources to employ a full-time copywriter. In this instance, a viable solution is to hire a freelance copywriter who will work on a per-job basis. When considering a copywriter, rely on the following guidelines:

· Ask about recent projects and areas of specialization. This will help determine if the copywriter has experience with your type of business or project.

· Discuss the expected time of completion for a project. While a copywriter typically can’t deliver work overnight, he or she should provide it in a reasonable time frame.

· Who does the work? Some copywriters subcontract out if they are too busy. You want to ensure you’re working with the person who will be handling your project exclusively.

· Discuss rates and payment. Many copywriters are consultants or freelance workers. As such, their salary is dependent upon a consistent log of work. To guarantee your satisfaction, cost and payment may be negotiable according to the scope of work needed.

Remember, when engaging in a promotional effort for your business, take the time to research and contract with a copywriter who will help ensure business success.

How to Turn Your Business Into a Remarkable One!

What is a Remarkable Business?

My definition of a remarkable business is – a business that serves its customers like no other on the planet.

The only purpose of any business – whatever the size – is to provide the highest possible service, value and result to every single person that inquires of you, asks advice from you and buys or invest from you.

If your business is a remarkable one, your competition will have no chance. Your business WILL be the compelling choice to your customers! You and Your business will be constantly written about, interviewed and publicised.

Let me share something by Seth Godin:

This is an essay about what it takes to create and sell something remarkable. It is a plea for originality, passion, guts and daring. You can’t be remarkable by following someone else who’s remarkable. One way to figure out a theory is to look at what’s working in the real world and determine what the successes have in common. But what could the Four Seasons and Motel 6 possibly have in common? Or Neiman-Marcus and Wal*Mart? Or Nokia (bringing out new hardware every 30 days or so) and Nintendo (marketing the same Game Boy 14 years in a row)? It’s like trying to drive looking in the rearview mirror. The thing that all these companies have in common is that they have nothing in common. They are outliers. They’re on the fringes. Superfast or superslow. Very exclusive or very cheap. Extremely big or extremely small. The reason it’s so hard to follow the leader is this: The leader is the leader precisely because he did something remarkable. And that remarkable thing is now taken-so it’s no longer remarkable when you decide to do it.” -Seth Godin, Fast Company/02.2003

My question to you is, as a small business where do you start? Where do you start turning your business in to a “Remarkable” one?

Go back to your Vision Statement (if you have one!). Make it your businesses Primary Purpose to be a remarkable one in your industry, county, country or worldwide and so on…

Look at every single process in your business and ask the question “how can i make it remarkable”?

What is the alternative? If you do not deliberately choose to be remarkable.. you are choosing to be ordinary. Ordinary businesses are always chasing customers, profits and what ever they can grab on the way. Long hours, poor team morale, dismal profits, too much hard work for very little return, price driven competition are typical symptoms of an ordinary (me too) business.

To be ordinary or “Remarkable” – it your choice!

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